Like any industry, the motorcycle industry in Las Vegas and beyond is looking to attract more millennials. Sales across the industry have been down, including for venerable makers like Harley-Davidson. Motorcycle enthusiasts are often some of the most loyal customers out there—especially to their preferred bike makers—but every company has to attract new customers or risk going out of business. Millennials have been less likely to make the leap from enjoying a motorcycle to making it a major part of their lifestyle. Luckily, Harley-Davidson and other bike makers have been implementing some cool new ways to appeal to younger buyers.
If you want to go on a great vacation or would like to find out firsthand what it’s like to ride a motorcycle, be sure to visit Escape Eagles. We offer fine motorcycles for rent, including those made by Harley-Davidson, in Las Vegas. We also offer thrilling tours of the American Southwest to help you make memories you’ll never forget.
Rider training
One great way to get customers interested in riding a bike for the first time is to offer comprehensive rider training. Harley-Davidson has a training program available at all of their dealerships. They’re finding that customers enjoy the convenience of learning to ride on a Harley, and once the course is completed, it usually satisfies that state’s DMV training requirements.
Motorcycle simulations
If you’re apprehensive about getting on a motorcycle, Harley has an answer for that, too—motorcycle simulations. You can go to most of the company’s dealerships and test a real bike, which remains stationary the entire time. This gives customers an opportunity to feel the physical sensations of the bike, as well as safely learn how to shift gears, accelerate and more. It can get a trepidatious user on board, particularly if they’ve had concerns about whether a motorcycle might be too complicated, heavy or loud for their particular desires.
Going green
With climate change worsening, more and more manufacturers are turning toward electric bikes. Both Harley and other start-up companies are starting to offer electric motorcycles. Not only are they greener, but if you’re not a fan of the noise and vibration that typically accompany most bikes, you’ll love these—they allow you to simply focus on the ride itself.
Novelty bikes
Finally, motorcycle industry experts are noting a trend toward novelty bikes. Whether it’s trikes, motorcycles with sidecars, World War II military reproductions or even extremely streamlined modern models, these attract customers who are looking for something a little different.
Rent a Harley-Davidson in Las Vegas
Escape Eagles is the premier Harley-Davidson and motorcycle industry specialist in Las Vegas. With our wide selection of well-kept bikes and exciting tours of sites in the American Southwest, you can find out firsthand why motorcycle enthusiasts are so loyal. Call or email us today to find out how we can help make your vacation memorable, and maybe even start the love affair of a lifetime, by hooking you up with the right Harley for your needs.
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